On Friday, Justin Bieber hit up NikeTown in Beverly Hills for the second day in a week.
Perhaps the 21-year-old pop star is planning a collaboration with the sporty brand following his indelible spring campaign for Calvin Klein underwear/denim.
The tattoo-sleeved millennial was outfitted entirely in Nike clothing - a 'Just Fly' T-shirt, 'Elite' basketball shorts, and peachy trainers.
However, Ontario-born Bieber switched it up by topping his undercut hairstyle with a Detroit Red Wings cap.
On Thursday night, Justin and his ex-girlfriend Selena Gomez avoided each other at Tori Kelly's album release party at West Hollywood hotspot The Nice Guy.
'Bieber came with Scooter [Braun, his manager],' an eyewitness told Us Weekly.
'Justin and Selena each noticed that the other person was there, but they didn't go over and say hello.'
The Good For You singer - who turns 23 next month - had 'came with Ed Sheeran' after attending his Hollywood Bowl concert.
Selena finally split with Justin for good back in October following numerous break-ups.
'Good times last night @theweeknd @edsheeran @CodySimpson. Hey @ToriKelly do u ever miss a note?' Justin tweeted Friday.
Justin Bieber attended Tori Kelly's Unbreakable Smile album release party
'She is crazy talented. Congrats on the album @ToriKelly. Loved when u sang oceans. Might of teared up.'
On Friday, Skrillex and Diplo (as Jack Ü) dropped their music video for Where Are Ü Now, which features vocals from the two-time Grammy nominee.
But Beliebers will have to download a Samsung app to view the fan-doodled video now before its official release next Wednesday.
The cocky Canadian crooner shot his dance sequence for the clip back on May 22.
Bieber has been hard at work recording his fifth studio album alongside the EDM producers as well as Kanye West and Cody Simpson.
'You'll find yourself in the studio for months at a time and find nothing and then all of the sudden it’s like bang, bang, bang and you get [ideas] like one after the other,' he told WWD of his follow-up to 2013 Journals.
'Finally you get in a rhythm and a motion, and I feel like that's where I'm at, just kind of finally collecting all of the songs that I want to come out.'
Also on Friday, Teen Vogue released a touching video of Justin performing Boyfriend for Make-A-Wish Foundation kids at Lucky Strike in Hollywood back in April.
The Memphis singer enjoyed touching meet-and-greets with his 12-year-old fan Emma, who has Leukemia
Bieber also took selfies with his 16-year-old fan Ilia, who has Idiopathic Pulmonary Hemosiderosis
The Memphis singer enjoyed touching meet-and-greets with his 12-year-old fan Emma, who has Leukemia.
Bieber also took selfies with his 16-year-old fan Ilia, who has Idiopathic Pulmonary Hemosiderosis.
The Confident belter will next pretend to belt Ozzy Osbourne's Crazy Train on an upcoming episode of Lip Sync Battle.
Justin competes against two-time Super Bowl champ Deion Sanders on the hit Spike TV competition, which returns July 9.
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